AffiliateFORCE: Tops in Networking, Content & Self-Promotion

The following article was published in the premier issue of Revenue, The Internet Affiliate Marketing Standard.

If you thought AffiliateFORCE was a slick ruse in order to write off a cruise to the Bahamas – you may need to adjust your perceptions. This year’s conference included a diverse group of over 200 attendees, including 31 official speakers who presented an abundance of excellent content, along with a healthy dose of self-promotion. Though the weather was beautiful, the noticeable lack of sunburns attests to the fact that a lot of work got done over the conference’s four days. (And the word “recession” was never mentioned!)

Gaming Sites Make Presence Known

There were numerous highlights, but none of us will soon forget when ReferBack (casino program managers) rewarded its top affiliate from the first quarter with his choice of four high performance sports cars, a Ferrari among them. Though ReferBack attended last year, this year’s conference attendees included several more casino site representatives, attesting to the phenomenal growth of this segment.

Program Solution Providers in Attendance

Kowabunga (MyAffiliateProgram) stepped up their representation and sponsorship of this year’s event by bringing along several of their merchant clients and promoting their new program management services, Team Kowabunga. Fortunately, this year they were not the lone program solution provider…as Be Free made a strong presence, and representatives from LinkShare and Performics were also in attendance. Two representatives from WebClients, a CPA network, were also there. [Read more…]

Should I Promote this Merchant? A Critical Checklist for Choosing an Affiliate Program

The following article was published in the premier issue of Revenue, The Internet Affiliate Marketing Standard.

There are thousands upon thousands of affiliate programs offered by various Internet merchants. Deciding what programs to promote can be a daunting task. Let’s explore the factors most successful affiliate marketers consider when faced with this decision…

First and foremost, you must consider your site visitors’ propensity to purchase the product or service or take the ‘desired action’ (filling out a lead form, etc.). The greatest factor here is the attractiveness of the merchant’s site and offer, but you also need to consider your ability to properly pre-sell the product or service and your interest in doing so. After all, if you don’t refer a qualified buyer and if the merchant’s site does not convert your referrals, you will not be successful with this offer.

Once you’re satisfied both you and your customers will be interested in what a merchant has to offer, then consider these additional factors…

1. The Agreement. Read the Terms and Conditions of the program and be sure you understand and agree with all the points. If there is no such document, move on. [Read more…]