Published by ClickZ
Have I got a deal for you!
Let’s face it, everybody loves a deal, and as you probably know, ‘deal sites’ are all the rage. But hold on a minute! Before you start pumping out ‘deals’ to all your affiliates, I suggest taking some time to develop a sound strategy.
As an affiliate program manager for several merchants, I am constantly pushing profit margins in order to generate more and more affiliate sales. However, pushing the margins does not mean giving away the store! And this is just one consideration…
Let’s look at some of the challenges you’ll face when ‘dealing’: [Read more…]